PAUL SCHULTE CREATIVE DIRECTOR

REBELS : MEN'S GLOBAL EYEWEAR CAMPAIGN


Rebelliousness runs deep in the Oakley culture and within the athletes it sponsors. Through the use of athlete interviews and crafted stories we staged photoshoots to capture the rebel in each one of them. With a traditional ad layout we were able to tell the story of how these athletes and Oakley separated themselves from the pack.
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