PAUL SCHULTE CREATIVE DIRECTOR
BUBBA HOVER
Bubba Watson was a new member of the Oakley Golf team. We wanted to do something fun and disruptive with him–creating something viral that people would talk about. Bubba's from the South and the idea started with a hovercraft and then manifested itself into a mockumentary about the creation of a new golf cart version. The video was picked up by multiple news organizations and many of them thought it was real.
Corona Del Mar, CA 92625
passchulte@gmail.com 949-939-0884