PAUL SCHULTE CREATIVE DIRECTOR

KOSTON FROGSKIN LAUNCH

Eric Koston's Frogskin collection was celebrated through multiple pieces of art that revolved around The Berrics skatpark in Los Angeles. We asked artist and friend, Geoff Mcfetridge to come in and paint a large scale mural at The Berrics. This mural was used as the backdrop for our photo and video shoot to support the colletion launch. 

KOSTON x MCFETRIDGE x BERRICS : FROGSKINS COLLECTION

Designing a package isn’t as simple as it looks. In fact, a package should look completely natural. As though it was created at the same moment in time that the product it encases was created. But of course, this isn’t the way things happen. The product inevitably comes first and the packaging follows. All packaging designs start with an idea. This is translated into a 2D design, which is then adapted to a 3D structure. In addition to decided how a design should be adapted to the package, issues such as color, weight, shape, material and more also come into play.
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