PAUL SCHULTE CREATIVE DIRECTOR

MeUndies : TESTI LAB

Originally this spot was created to launch MeUndies Ball Caddy Boxer Brief. As we dug in, MeUndies wanted to talk about all of their boxer brief products. Since these underwear are made with technical fabrics and non traditional features we wanted to make a spoof off of a testing lab instructional video. The brand is known for its cheekiness so this was a natural way to talk about their product benefits. 
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